Spotlight: Programmatic in a linear TV landscape
Featured CTV Expert: Tim Sims, The Trade Desk
With nearly half of the global population consuming ad-supported content, more advertisers are adding Connected TV strategies to complement or replace their linear TV buys. Join The Trade Desk's CTV expert, Tim Sims, to learn about the current landscape and gain tips for implementing either a linear-first or CTV-first strategy.
Details:
• Approximately 20 mins