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Trader's Toolkit

Real tips from real traders. Keep your campaigns at peak performance with these ongoing courses that cover best practices, novel solutions, and troubleshooting tips.

Open to The Trade Desk Clients 

Best Practices
Best Practices
Stay at the top of your game with the latest techniques and strategies for improving campaign performance across all types of media buys.
Traders Toolkit
Excel Essentials
Excel Essentials
From working with raw data to pre-pivoted reports, our trading experts share their favorite Microsoft Excel tips and tricks to help you improve your day-to-day buying practice.
Traders Toolkit
Troubleshooting
Troubleshooting
Need help troubleshooting an issue in our platform? We’ll walk you through step-by-step solutions to help identify and solve the most common roadblocks.
Traders Toolkit
Marketing Foundations
Marketing Foundations
Dive into the concepts, language, and skills required to master programmatic advertising.
FREE
Certifications
Trading Essentials
Trading Essentials
Go further with strategic planning and programmatic media buying as you get hands-on experience with a DSP. Open to The Trade Desk Clients.
FREE
Certifications
Data-Driven Planning
Data-Driven Planning
Get to know the practice of media buying through data-driven marketing strategies.
FREE
Certifications
Spotlight: Connected TV
Spotlight: Connected TV
Featured TV Experts: A&E Networks, Discovery, Freewheel, and Hulu
FREE
Spotlight
Tracking Tags
Tracking Tags
Featured Trading Expert: Nick Benson, Los Angeles
FREE
Traders Toolkit
Spotlight: Programmatic in a linear TV landscape
Spotlight: Programmatic in a linear TV landscape
Featured CTV Expert: Tim Sims, The Trade Desk
FREE
Spotlight
Digital Badging FAQ
Digital Badging FAQ
Everything you need to know about claiming and displaying your digital credentials.
Not currently available
Certifications
Publisher Management Platform (PMP) Deals
Publisher Management Platform (PMP) Deals
Featured Trading Expert: Eric Seo, Los Angeles
FREE
Traders Toolkit
Connected TV Buys
Connected TV Buys
Featured Trading Expert: Dawn Chan, Singapore
FREE
Traders Toolkit
Creatives
Creatives
Featured Trading Expert: Nathan Yu, Los Angeles
FREE
Traders Toolkit
Pivoting 101
Pivoting 101
Featured Trading Expert: Ayal Gabbay, New York
FREE
Traders Toolkit
Trading Essentials | Getting Started with a DSP
Trading Essentials | Getting Started with a DSP
Go further with strategic planning and programmatic media buying as you get hands-on experience with a DSP. Open to The Trade Desk Clients.
FREE
Certifications
Navigation 101
Navigation 101
Featured Trading Expert: Ayal Gabbay, New York
FREE
Traders Toolkit
Extending your linear TV data with Connected TV
Extending your linear TV data with Connected TV
Featured Trading Experts: Cara Smith, New York; Raphaëlle Conte, London; Regina Rodricks, Singapore
FREE
Traders Toolkit
Spotlight: Data Marketplaces
Spotlight: Data Marketplaces
Featured Data Expert: Grant Ries, LiveRamp
FREE
Spotlight
Spotlight: Driving Business Results
Spotlight: Driving Business Results
Featured Measurement Expert: Philippa Snare, SVP, EMEA
FREE
Spotlight: The Future of TV Measurement
Spotlight: The Future of TV Measurement
Featured Measurement Expert: Philippa Snare, SVP, EMEA
FREE