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Trading Essentials

Open to The Trade Desk Clients. Take your training one step further by combining both certifications. Get to know the practice of media buying through Data-Driven Planning with hands on experience in Trading Essentials. You'll receive two badges once all coursework is completed and passed.

Data-Driven Planning
Data-Driven Planning
Get to know the practice of media buying through data-driven marketing strategies.
FREE
Certifications
Trading Essentials | Getting Started with a DSP
Trading Essentials | Getting Started with a DSP
Go further with strategic planning and programmatic media buying as you get hands-on experience with a DSP. Open to The Trade Desk Clients.
FREE
Certifications
Tracking Tags
Tracking Tags
Featured Trading Expert: Nick Benson, Los Angeles
FREE
Traders Toolkit
Creatives
Creatives
Featured Trading Expert: Nathan Yu, Los Angeles
FREE
Traders Toolkit
Pivoting 101
Pivoting 101
Featured Trading Expert: Ayal Gabbay, New York
FREE
Traders Toolkit
Publisher Management Platform (PMP) Deals
Publisher Management Platform (PMP) Deals
Featured Trading Expert: Eric Seo, Los Angeles
FREE
Traders Toolkit
Scaling and Targeting CTV Audiences
Scaling and Targeting CTV Audiences
Featured Trading Expert: Dawn Chan, Singapore
FREE
Traders Toolkit
Spotlight: The Future of TV Measurement
Spotlight: The Future of TV Measurement
Featured Measurement Expert: Philippa Snare, SVP, EMEA
FREE
Spotlight
Spotlight: Data Marketplaces
Spotlight: Data Marketplaces
Featured Data Expert: Grant Ries, LiveRamp
FREE
Spotlight
Extending your linear TV data with Connected TV
Extending your linear TV data with Connected TV
Featured Trading Experts: Cara Smith, New York; Raphaëlle Conte, London; Regina Rodricks, Singapore
FREE
Traders Toolkit
Trading Essentials
Trading Essentials
Go further with strategic planning and programmatic media buying as you get hands-on experience with a DSP. Open to The Trade Desk Clients.
FREE
Certifications
Spotlight: Driving Business Results
Spotlight: Driving Business Results
Featured Measurement Expert: Philippa Snare, SVP, EMEA
FREE
Spotlight
Connected TV Buys
Connected TV Buys
Featured Trading Expert: Dawn Chan, Singapore
FREE
Traders Toolkit
Navigation 101
Navigation 101
Featured Trading Expert: Ayal Gabbay, New York
FREE
Traders Toolkit
Spotlight: Connected TV
Spotlight: Connected TV
Featured TV Experts: A&E Networks, Discovery, Freewheel, and Hulu
FREE
Spotlight
Spotlight: Programmatic in a linear TV landscape
Spotlight: Programmatic in a linear TV landscape
Featured CTV Expert: Tim Sims, The Trade Desk
FREE
Spotlight
Executive Series: The Future of the Open Internet
Executive Series: The Future of the Open Internet
Explore key areas driving innovation across the open internet and how they are working together to build a more holistic ecosystem.
FREE
Digital Badging FAQ
Digital Badging FAQ
Everything you need to know about claiming and displaying your digital credentials.
Not currently available
Certifications
Executive Program
Executive Program
Focused on key topics that are shaping digital advertising today.
FREE
The Future of Programmatic Trading
The Future of Programmatic Trading
Dive into the evolution of programmatic trading and what the future looks like in a new world centered on automation and audience-based buying. Open to The Trade Desk Clients.
FREE
Marketing Foundations
Marketing Foundations
Dive into the concepts, language, and skills required to master programmatic advertising.
FREE
Certifications