- Introduction
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Challenge Today + TTD Approach
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Improved UI
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Intro to TTD Platform + Navigation
- Inventory
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How We Think about Inventory
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Contracts
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Insights Site App
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Programmatic Guaranteed Deal Builder
- Data
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Revolutionizing the Data Marketplace
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Audience Library
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First Party Data
- Midterm Exam
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Midterm Exam
- Campaigns
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Goal Setting
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Effective Campaign Optimization
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Location Library
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Creatives Library
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Campaigns Set Up and Troubleshooting
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Ad Group Set Up and Troubleshooting
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Audiences Deep Dive
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Forecasting
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Extend TV Reach / Linear TV
- Reporting
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Importance of Measurement
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Measurement Marketplace
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Reporting
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How to Optimize
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Koa
- Outro
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What You’ve Learned
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Final Exam
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Survey
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Digital Badging
