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Spotlight: Connected TV

Featured TV Experts: A&E Networks, Discovery, Freewheel, and Hulu

About this course

 
Brush up on your TV knowledge with our Connected TV course, so you can have more connected conversations. In the Connected TV course you will hear TV specialists from A&E Networks, Discovery, Freewheel, and Hulu share key insights, and learn how you can leverage Connected TV to target, measure, and re-target TV-viewing audiences.
 

Details:

• Complete approximately one coursework hour from the "Connected TV" curriculum.

• Following along with self-paced eLearning video lessons and pass sectional quizzes.

Curriculum

  • How to Measure the New Living Room
  • Technological changes (4 mins)
  • Measuring for success (5 mins)
  • Shifting viewing habits (7 mins)
  • Quiz: How to Measure the New Living Room
  • Programmatic's Role in the Future of TV
  • Understanding the Systems of TV (7 mins)
  • Solving for Fragmentation (8 mins)
  • Quiz: Programmatics Role in the Future of TV
  • Connected TV's Rise: Primetime All the Time
  • The Future of TV is Now (6 mins)
  • OTT Service Offerings (6 mins)
  • Quiz: Connected TV's Rise: Primetime All the Time
  • The Shift to Audience Based Buying
  • Addressable Targeting (5 mins)
  • The Convergence of Advertising (5 mins)
  • Quiz: The Shift of Audience Based Buying
  • Attribution and Frequency
  • Study: online and offline
  • Media Planning with Linear Data
  • Study: incremental reach
  • Survey
  • Connected TV

About this course

 
Brush up on your TV knowledge with our Connected TV course, so you can have more connected conversations. In the Connected TV course you will hear TV specialists from A&E Networks, Discovery, Freewheel, and Hulu share key insights, and learn how you can leverage Connected TV to target, measure, and re-target TV-viewing audiences.
 

Details:

• Complete approximately one coursework hour from the "Connected TV" curriculum.

• Following along with self-paced eLearning video lessons and pass sectional quizzes.

Curriculum

  • How to Measure the New Living Room
  • Technological changes (4 mins)
  • Measuring for success (5 mins)
  • Shifting viewing habits (7 mins)
  • Quiz: How to Measure the New Living Room
  • Programmatic's Role in the Future of TV
  • Understanding the Systems of TV (7 mins)
  • Solving for Fragmentation (8 mins)
  • Quiz: Programmatics Role in the Future of TV
  • Connected TV's Rise: Primetime All the Time
  • The Future of TV is Now (6 mins)
  • OTT Service Offerings (6 mins)
  • Quiz: Connected TV's Rise: Primetime All the Time
  • The Shift to Audience Based Buying
  • Addressable Targeting (5 mins)
  • The Convergence of Advertising (5 mins)
  • Quiz: The Shift of Audience Based Buying
  • Attribution and Frequency
  • Study: online and offline
  • Media Planning with Linear Data
  • Study: incremental reach
  • Survey
  • Connected TV