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Spotlight: Programmatic in a linear TV landscape

Spotlight: Programmatic in a linear TV landscape

Featured CTV Expert: Tim Sims, The Trade Desk

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About this course

 
With nearly half of the global population consuming ad-supported content, more advertisers are adding Connected TV strategies to complement or replace their linear TV buys. Join The Trade Desk's CTV expert, Tim Sims, to learn about the current landscape and gain tips for implementing either a linear-first or CTV-first strategy. 
 

Details:

• Approximately 20 mins

 

About this course

 
With nearly half of the global population consuming ad-supported content, more advertisers are adding Connected TV strategies to complement or replace their linear TV buys. Join The Trade Desk's CTV expert, Tim Sims, to learn about the current landscape and gain tips for implementing either a linear-first or CTV-first strategy. 
 

Details:

• Approximately 20 mins