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Spotlight: The Future of TV Measurement

Featured Measurement Expert: Philippa Snare, SVP, EMEA

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About this course

 
Learn how traditional TV is bought, sold, and delivered today, and understand the benefits of bringing linear insights online to measure Connected TV against existing strategies. 
 

Details:

• Approximately 10 mins

 

About this course

 
Learn how traditional TV is bought, sold, and delivered today, and understand the benefits of bringing linear insights online to measure Connected TV against existing strategies. 
 

Details:

• Approximately 10 mins