- Welcome to the course
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The Future of Programmatic Trading (4min)
- Addressing industry transformation
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The inspiration for change (8min)
- The value of data
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Transforming attribution (4min)
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Audience-based buying (5min)
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The growing importance of seeds (4min)
- The power of decisioning
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Consideration circles (8min)
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Silo wars (12min)
- Mid-point knowledge check
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Knowledge check
- Human and machine
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Human and machine collabration (5min)
- AI advances
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Drive success with AI (18min)
- The Programmatic Table
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New ways to navigate (10min)
- Final knowledge check
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Final knowledge check
- Conclusion
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The future is now (5min)
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Course badge
The Future of Programmatic Trading
Dive into the evolution of programmatic trading and what the future looks like in a new world centered on automation and audience-based buying. Open to The Trade Desk Clients.
This Edge Academy course is designed to help traders and their colleagues succeed amid rapid industry transformation. Each lesson will help you understand how the role of the programmatic trader is evolving, and how to harness new features coming to The Trade Desk platform via a new release, dubbed “Kokai.” Although this course focuses on The Trade Desk platform specifically, it’s designed to give ad pros everywhere insight into the innovative approaches that are driving our industry forward.
Upon completion of this course, you’ll be able to:
- Articulate how the programmatic industry is evolving, and how audience-based buying can address the needs of today’s modern marketer.
- Get familiar with the latest tactics, theories, and language of programmatic trading.
- Harness the power of artificial intelligence so that you can optimize your campaigns and focus more time on strategy.
- Prepare to tap into The Trade Desk’s latest platform upgrade, Kokai, as it rolls out in 2024.
Duration: 90-minutes
Course Overview:
Addressing industry transformation Understand the four forces that are driving change in our industry and the opportunity available for traders to optimize their work.
The value of data Learn how to put data at the center of a campaign with an audience-based buying approach.
The power of decisioning Explore how buyers can work toward maximizing their decisioning power from the start of a campaign, and the new tools traders have at their disposal to achieve just that.
Human and machine Learn how AI can help empower traders to focus on strategic decision-making with AI serving as a trusted co-pilot. Because despite the power of AI, nothing can replace the creativity and intuition of a programmatic trader.
AI advances Go behind the scenes of an ad tech platform to see how innovation can help traders optimize campaigns.
The Programmatic Table Interact with The Trade Desk platform’s intuitive new command center: the Programmatic Table.