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Welcome to Trading Essentials: Kokai
- Key Kokai concepts
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Building a foundation for effective marketing
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Reorienting around value
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Maximizing your power as a buyer
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The role of AI
- The Programmatic Table
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Introducing the Programmatic Table
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Experience the Programmatic Table
- Knowledge Check
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Knowledge check 1
- Data and audiences
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Driving outcomes with data
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Starting with seeds
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Putting your audience at the center
- Goal setting and measurement
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Setting and communicating your goals
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Tying your campaigns to results
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Innovative new metrics
- Omnichannel strategy
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The importance of an omnichannel strategy
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Best practices for omnichannel setup
- Inventory
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The Kokai approach to inventory
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Buying the best of the open internet
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Inventory tools in Kokai
- Knowledge check
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Knowledge check 2
- Campaign management
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Using the Programmatic Table
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Key tools and UI elements
- Final Exam
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Final knowledge check
- Conclusion
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The power of traders
- Course Badge
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Congratulations on completing Trading Essentials: Kokai
Trading Essentials: Kokai
Supercharge your trading expertise with high-level strategies and practical knowledge to build and sustain successful campaigns. Open to The Trade Desk clients.
Supercharge your programmatic expertise with this certification covering the essential knowledge required to master The Trade Desk’s new platform, Kokai. Featuring Jeff Green, CEO of The Trade Desk, this course was designed with your campaign’s performance top of mind, offering an in-depth look at how to navigate updated features, leverage advanced tools, and keep your marketing one step ahead of the competition.
Duration: 2-hours
Course Overview:
Key Kokai Concepts: Understand the principles at the core of Kokai, including audience-based buying, decisioning and AI.
The Programmatic Table: Explore how to use The Trade Desk’s new command center.
Data and audiences: Learn about the value of first-party data and why it is important to develop an audience-first buying strategy.
Goal setting and measurement: Connect a campaign to results using The Trade Desk’s upgraded measurement marketplace and new metrics.
Omnichannel strategy: Develop an omnichannel strategy to find customers wherever they consume content and learn how to set up a winning omnichannel campaign.
Inventory: Consider new ways to buy premium inventory across the open internet at scale.
Campaign management: Bring your new knowledge and tools together to set up a programmatic campaign.