Marketing Essentials
Programmatic fluency is no longer a competitive edge. Now, it’s nonnegotiable.
Enroll today
Skill up and learn the essentials of programmatic marketing
The best version of the internet is one sustained by better ads — not more ads. Master programmatic with Marketing Essentials, our new certification program led by The Trade Desk Founder and CEO Jeff Green. Learn the core principles of how to build high-performing ad strategies that can help you keep a step ahead of your competition.
This 2.5-hour certification covers how digital advertising evolved, how it works in its current state, and the future promise of programmatic. You will dive deep into the following key topics to understand what’s currently driving the growth of programmatic:
Creating customer-centric campaigns
Understand how successful marketers plan programmatic campaigns that are centered around their customers across channels and devices.
The programmatic supply chain
An overview of the inner workings of the programmatic supply chain, including who the players are and how the industry can work together to maintain a standard of trust and quality.
Identity & data
Learn about the state of user identity in the age of privacy regulation and the differences between identifiers, including third-party cookies, device IDs, and alternative IDs.
Measurement
See how programmatic is changing what’s possible in campaign measurement and what that means for marketers.