What is programmatic advertising?
Explore the key capabilities of programmatic and where programmatic ads show up.
Marketing Essentials
Programmatic fluency is no longer a competitive edge. Now, it’s nonnegotiable.
New to programmatic?
There’s no better place
Whether you’re a student embarking on a career in marketing, a non-marketing professional who wants to learn the language of your marketing team, or an executive in a region where programmatic is growing exponentially, this course is for you.
This 1‑hour online course includes the
following topics:
Benefits of programmatic
An exploration of how programmatic benefits advertisers, publishers, and ultimately consumers.
Players in the ecosystem
A rundown of the technology providers and components that make programmatic advertising possible and how they fit together.
The role of data
Understand different types of data and how they work together in a programmatic auction.
The state of identity
Learn about the tools that make it possible to serve targeted ads online.
Privacy and the consumer perspective
We’ll detail some of the most pressing privacy changes and where the industry might go from here.
The future of programmatic
Now that we’ve discussed the fundamentals of programmatic, let’s consider its future direction.
Modern marketers’ essentials
Not sure where to start? Explore these key topics every savvy marketer needs to know.