Simplifying complexity
Understand why automating advertising helps streamline your brand’s marketing strategy and cut out the guesswork — and waste — of advertising.
There has never been a better time to be a marketer.
Marketing has evolved. It’s no longer just about creativity — it’s about driving measurable growth, and programmatic is the engine that makes this possible. It gives marketers the tools to differentiate their brands, optimize performance, and stay agile in a fast-moving landscape. The CMOs who master programmatic are the ones who will shape the future.
The Executive Program, led by The Trade Desk’s founder and CEO, Jeff Green, is designed to give executive-level decision-makers the strategic know-how to lead confidently in a programmatic world.
In 90 minutes, you will learn how to guide the growth of your brand using the open internet’s tools, insights, and opportunities through the following lessons:
Maintaining control of your advertising
Learn how to harness programmatic capabilities to ensure you maintain the power of choice.
Leveraging innovation
Understand how the latest tech advancements can power your marketing plan, from measurement and attribution to retail data and AI.
Building forward momentum on the open internet
Hear from publisher, agency, and brand experts about ways to effectively collaborate across functions.
Modern marketers’ essentials
Not sure where to start? Explore these key topics every savvy marketer needs to know.