Strengthening Your Programmatic Supply Chain
Learn to navigate the programmatic supply chain to make your ad dollars go further.
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Learn how to drive more value for the entire open internet
Technology has democratized the open internet, but in doing so it’s added a layer of complexity to the programmatic supply chain. The Edge Academy’s Strengthening Your Programmatic Supply Chain aims to teach marketing execs how to take a proactive role in assessing their media supply chain to ensure they get the most from their ad dollars.
The state of the supply chain
An overview of how programmatic’s rapid growth created a convoluted supply chain and the latest advancements toward improving it.
Vetting the supply chain
How a cleaner supply chain can help marketers get more mileage out of their ad dollars.
Simplifying programmatic pathways
Best practices for marketers to improve campaign performance.
The open internet only gets better
How working together as an industry can contribute to a healthier, more efficient open internet.