The state of the supply chain
Understand why the programmatic supply chain expanded and what that means for marketers.
Strengthening Your Programmatic Supply Chain
Build a smarter, more efficient supply chain that directs your dollars toward the media that matters.
Learn how to strengthen your programmatic supply chain
When the programmatic supply chain runs efficiently, everyone benefits. And today, marketers have more opportunities than ever to build a healthy, transparent supply chain. The Edge Academy’s “Strengthening Your Programmatic Supply Chain” course helps marketers understand how their programmatic supply chain works so they can steer their investment toward higher-quality media and unlock better outcomes.
This free online course includes the following topics:
Addressing supply chain inefficiencies
Identify gaps between advertisers and publishers — and learn how to close them.
Supply path optimization
Explore SPO and learn how to prioritize value when choosing supply paths.
Holding sellers accountable
Spot underperforming sellers and shift spend toward premium publishers that can drive stronger results.
Optimizing for ad experience
See why prioritizing ad experience can naturally favor premium publishers and inventory.
The open internet will only get better
Explore how working together as an industry can strengthen the open internet for everyone.
Modern marketers’ essentials
Ready to continue your learning journey? Explore these key topics every savvy marketer needs to know: