The Omnichannel Playbook
Understand the benefits of an omnichannel strategy and learn how to effectively activate that approach within your ad campaigns.
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Omnichannel is your secret weapon in creating advertising that’s truly customer-centric.
Thanks to advanced targeting tools and the development of more metadata, today’s ad campaigns can be even more impactful using an omnichannel strategy. With the right support, marketers can orchestrate their channel mix and messaging to achieve a result greater than the sum of each channel’s parts.
These three 30-minute online courses will cover the following topics:
Omnichannel Foundations
Understand the benefits of an omnichannel approach to advertising.
Activating Omnichannel Campaigns
Learn how to adopt an omnichannel mindset for your programmatic campaigns.
MMM in a Programmatic World
How marketing mix modeling is evolving to better suit a programmatic age.