Trading Essentials: Kokai
Learn about The Trade Desk’s most powerful platform upgrade to-date, Kokai.
Enroll today
Supercharge your programmatic expertise and get certified today.
Learn about the new features and tools of Kokai with the experts who built it, featuring Jeff Green, founder and CEO of The Trade Desk.
This 2-hour online course includes the following topics:
Key Kokai concepts
Understand the principles at the core of Kokai, including audience-based buying, decisioning, and AI.
The Programmatic Table
Explore how to use The Trade Desk's revolutionary new command center.
Data and audiences
Learn about the value of first-party data and why it's important for an audience-first strategy.
Goal setting and measurement
Use The Trade Desk's upgraded measurement tools to connect campaigns to results.
Omnichannel strategy
Find customers where they consume content and learn how to best set up a winning omnichannel campaign.
Inventory
Consider new ways to buy premium inventory across the open internet at scale.
Campaign management
Understand how to set up and manage a programmatic campaign.